Lake Placid SEO Agency

SEO is a digital marketing strategy that aims to increase website traffic by aligning website content with user search intent. For example, if a user searches for “When should I change my oil” and your site sells car oil, having a comprehensive guide on the topic would meet their needs. If the content is valuable and relevant, Google will likely show your site to more users.

In essence, SEO is about connecting your brand with potential customers who are interested in your products or services.

Local search engine optimization focuses on ranking a website around products and services offered in a local area. For instance, a car wash in Queensbury, NY would benefit from a local SEO program that focused on increasing their ranking in Google Maps when users in the surrounding area typed in “car wash near me”.

As this technique is geographically specific and often overlooked, it offers businesses the greatest chance to get qualified customers. Businesses in the service industry and with physical locations benefit the most from local SEO.

The cost of SEO depends on a few factors, including the size of your site, the competitiveness of your market, and the rate at which you want to grow.

SEO is a long-term investment, and we work with clients to determine what budget is feasible for attaining their desired results as quickly as possible.

No matter the size of the program, we work to ensure that your budget is targeted on areas that provide ROI.

Each program is different, and the pace of results is largely controlled by your budget, the competitiveness of your industry, and your current site’s foundation. As a good rule of thumb, most clients can expect to see results about 3-6 months into a program. However, a larger budget can move this timeline up, or an ultra-competitive landscape could move this timeline back.

At Eleventh Peak Digital, we are all about crunching numbers. We work with businesses to determine the cost per lead and the viability of our programs. We believe success is found in measurable ROIs and meeting the brand awareness & user growth that our clients are after.

We set up website tracking, segment lead/website data, and provide monthly reports to go over how our program is performing, adjusting trajectory as needed along the way.

At its core, SEO is about delivering the most relevant content to users. Google analyzes user search queries, location, device, browsing history, and other factors to understand their needs. A successful SEO strategy involves understanding user needs throughout the customer journey, providing valuable information, and showcasing how your products or services can help.

The answer is it depends. If you are looking for a long term cost-effective solution, SEO is the clear winner. That being said, PPC offers a quicker return on investment and can be a higher ROI multiple.

Both are used for different purposes and as such they complement each other. The most optimal solution is to use both.

Some SEO is better than no SEO, but as search engines change, users’ interests evolve, and your business offerings shift, your SEO needs to adapt.

Depending on the nature of your industry and how quickly things change, the growth of your business, and offerings, we suggest either an ongoing program or a quarterly program.

If you can factor out seasonality, then it’s likely that your site traffic has dropped for a few reasons.

Google’s ranking algorithm is always changing and you might have been penalized and need to update some things for your site to regain ground
Your competitors have been hard a work optimizing their sites and as a result, they are now ranking better and getting the traffic you once did
Users interests have shifted and the content on your site no longer matches what they are looking for
Google has opted to show videos, images, or other content that you are not ranking for
A website update or other technical issue has caused your site to lose authority and drop in rankings
We can provide a thorough audit of your website performance identifying shortcomings and how best to work to resolve them.

Let Us Take a Look

Though SEO should be a foundational and recurring focus of your business marketing efforts, there are a few times when SEO deserves even more attention.

When You Want to Increase Website Traffic

The most common time businesses seek out SEO strategists is when they are looking to expand their online presence by increasing website traffic. This can be for a variety of reasons such as a sudden drop in traffic, a competitor encroaching on market share, looking to build market share, or looking for long-term growth. Whether you have done SEO before, or it’s the first time, hiring an SEO specialist will help grow your audience.

When You Want to Focus on Your Core Business

Maybe you have taken a crack at SEO, or maybe you have an employee who has been dabbling. You might have even seen some success. SEO can be time-consuming and it’s always changing. Imagine then what would happen if you had a dedicated expert working on your behalf, staying up to date on all the latest techniques and optimizing your account. You could focus on your business and your employees could focus on their strengths. With this, you have a well-oiled lead generation machine.

When Launching A New Website

Google will be looking over your site as soon as you launch. Like other first impression, it is important to present yourself in the best light possible. Fixing technical issues, and optimizing your copy toward your audience ensures you have a foundation to build off of.

During A Website Redesign

If you are taking time and resources to revamp your site then you should be focusing on not only the look and feel but how it will perform. Working on SEO and conversion rate optimization as part of the redesign process helps establish a lead generation engine.

Yes, there are tools available to track and analyze your competitors’ websites. For all of our clients, we monitor competitors’ websites and build strategies around gaps, and areas we can strengthen or do better than them.

Yes, though we have strong ties to the area, we are remote-based and serve clients nationwide.