Every click tracked. Every campaign dialed. Every dollar working for you.
We specialize in Google Search campaigns as they offer the greatest reach, and the fastest return on investment (ROI). Paid ad campaigns also work hand in hand with your SEO strategy to maximize growth.
This is a chance to discuss your business and the goals you have for the program. We’ll discuss your business, identify your goals for the program and share how we can accomplish those goals together.
We study the competitive market, uncover opportunistic keywords and hone in your target audience. For any existing campaigns you may have, we’ll audit past performance and make recommendations to optimize both copy and targeting.
For new campaigns, we curate a group of ads to test, each focused on conversions.
We continuously monitor and refine your campaigns for maximum ROI, making data-driven adjustments to reduce unnecessary spend.
We share regular reports and work with you to ensure your campaigns are returning the results you desire.
We work within your budget to maximize your results.
You’re always in control, with safeguards in place to prevent overspending on your account.
It depends. The main factors for an effective budget are:
EX: You run a t-shirt business and want to rank for keywords like “comfortable t shirts”. The average cost per click for all the keywords you want to show up for was $3 and you know you need to get 20 clicks to get 8 sales, it would cost $60 dollars for 8 sales or $7.50 per sale. If you wanted to sell 10 t-shirts a day or 300 a month, you would need a budget of around $2150.
Could you use less? Of course, but you would have to lower your expectations for the number of sales. A general rule of thumb is your budget needs to be large enough to be able to competitively bid and get enough volume of clicks that you can get conversions. This makes the cost per click the single largest driver of budget.
The average return on ad spend (ROAS) is 2. That being said ROAS fluctuates by industry with some having less margin while others have greater room to run. A good mark to hit is a ROAS of 4+. Something to note is that the length of the customer’s buyer’s journey, could be longer than 30 days. You should look at ROAS over a length of time that reflects how long a user would take to research and make a decision.
There is no minimum budget for starting a paid search campaign. That being said, you can definitely be limited by budget. A good starting point is to determine how much it would cost to be competitive, estimate how many leads it could generate, and if the cost per lead is feasible to maintain.
Tell us some information about your business, what type of services or products you would like to advertise, and where, and we will determine an effective budget. The best part, it’s free!
