Make Every Ad Dollar Earn Its Keep
We audit your account structure, ad creative, landing pages, and competitive landscape to show where spend is being wasted, where leads are being missed, and what to fix.
Whether you’ve inherited a messy account, parted ways with an agency, or are bringing PPC in-house, this audit gives you a clean foundation and a clear path to better ROI.
See whether your campaigns, budgets, and bidding are set up to perform or quietly working against you.
Understand who’s competing for the same clicks, how they’re positioned, and where the real opportunities are.
Find out where your ads are pulling weight against competitors and where they’re falling flat.
Identify where the click is being lost after the ad does its job, and what’s standing between traffic and conversion.
Make sure your spend is reaching the right people in the right places at the right times.
Confirm your tracking is capturing the actions that matter, so the data driving your decisions is actually trustworthy.
We start with your account: how campaigns are structured, how budgets are allocated, what bidding strategies are in place, and whether targeting and tracking are set up to support good data. Then we look outward at the search landscape, your competitors’ ads and landing pages, and the keywords shaping the auctions you’re competing in. Finally, we review your own landing pages to see what’s happening after the click. The result is a prioritized plan that explains what’s wasting spend, what’s holding back performance, and what to fix to make the account work harder.
This audit is built for accounts that are already spending and not getting what they should from it. That includes brands transitioning away from a previous agency, marketing teams bringing PPC in-house, and businesses where performance has plateaued or quietly declined. If you’re not sure where your budget is actually going, or you suspect the account hasn’t had real strategic attention in a while, the audit will give you the clarity to act.
Yes, and most clients have us do exactly that. The audit identifies what needs to change, but the value comes from actually fixing it. We can clean up the account, restructure campaigns, rebuild landing pages, and get the foundation right before handing it back to you, your team, or staying on for ongoing management. Implementation is scoped based on what the audit surfaces.
Yes. We can build a custom Looker Studio dashboard that pulls together your Google Ads data alongside other channels you care about, so you have one place to see how spend, traffic, and conversions are trending.
Yes. After the audit, you can choose to have us manage your Google Ads on an ongoing basis, take over specific campaigns, or stay on as a strategic advisor while your team handles execution. We work directly with you, no account managers in the middle, so the strategist who audited the account is the same person managing it.
This is one of the most common reasons clients come to us. Inherited accounts are often messy, with overlapping campaigns, outdated targeting, and tracking that may not even be capturing the right data. The audit gives you a clear picture of what you’re working with, what needs to be fixed first, and a clean foundation to build from going forward.
Both. Cutting wasted spend is usually the fastest win, but the bigger opportunity is in what you aren’t doing yet. Campaigns you should be running, audiences you should be reaching, ad copy that should be tested, and landing pages that could be converting more of the traffic you’re already paying for. The audit identifies both sides: where to stop spending and where to invest more.